Common Problems that Could Damage Your Email Communications
(and How to Resolve Them) Nonprofits across the nation continue to expand their use of email in communications with their donors and followers. However, many of these organizations are not aware of how...
View ArticleWhat is the Difference Between a Campaign and an Appeal?
If you are looking at the best strategy to raise money for your organization, cause or event, you might have heard the terms “campaign” and “appeal” used seemingly interchangeably. However, there are...
View ArticleChecking for Duplicate Contacts On the Fly
How to keep your database free from duplicates without slowing down. The demise of all donor and contact management systems (or CRMs) is the creeping addition of duplicate contacts. There are many...
View ArticleIs Social Media Necessary for Nonprofits?
Nonprofit organizations stand to gain a lot from the smart usage of social media. The key word here is “smart.” Not all nonprofits have a target audience that is going to be active across all social...
View ArticleQuickBooks is NOT a Donor Management System
(Donor Management Software is NOT an Accounting System) Many new and smaller organizations gravitate to QuickBooks to help keep track of the organizations finances. The seemingly logical extension of...
View ArticleOne Organization’s Fundraising Event Experience and Evolution
Most organizations hold an annual fundraiser to supplement and augment their operating budget. The nonprofit Malaika Early Learning Center that was started by my wife and I (and the genesis for...
View ArticleDonor Fatigue – Fact or Fiction?
“Donor fatigue” is when your organization’s donors lose interest in your organization over time, and it is accelerated by asking for donations too often. Over time every organization experiences the...
View ArticleProtecting Your Donors’ Information on the Internet
Lately you’ve seen many news stories relating to data breaches and personal information being hacked, and you may be wondering, “How can I protect my nonprofit organization?” The advent of the internet...
View ArticleHow to Find Duplicates in your Database using an NCOA Cleaning
There is no magic pill that will keep your contact list free of duplicates. Even the organizations with full-time staffs are plagued with this problem. In a past article, I wrote about DonorSnap’s...
View ArticleGiving Tuesday ⇨ Spam Tuesday ⇨ Blacklist Tuesday
Are you going to damage your email reputation for the dream of easy money? This is an extremely important question to ask yourself as you get ready for Giving Tuesday. Don’t let it become the day that...
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