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Common Problems that Could Damage Your Email Communications

(and How to Resolve Them) Nonprofits across the nation continue to expand their use of email in communications with their donors and followers. However, many of these organizations are not aware of how...

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What is the Difference Between a Campaign and an Appeal?

If you are looking at the best strategy to raise money for your organization, cause or event, you might have heard the terms “campaign” and “appeal” used seemingly interchangeably. However, there are...

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Checking for Duplicate Contacts On the Fly

How to keep your database free from duplicates without slowing down. The demise of all donor and contact management systems (or CRMs) is the creeping addition of duplicate contacts.  There are many...

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Is Social Media Necessary for Nonprofits?

Nonprofit organizations stand to gain a lot from the smart usage of social media. The key word here is “smart.” Not all nonprofits have a target audience that is going to be active across all social...

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QuickBooks is NOT a Donor Management System

(Donor Management Software is NOT an Accounting System) Many new and smaller organizations gravitate to QuickBooks to help keep track of the organizations finances.  The seemingly logical extension of...

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One Organization’s Fundraising Event Experience and Evolution

Most organizations hold an annual fundraiser to supplement and augment their operating budget.  The nonprofit Malaika Early Learning Center that was started by my wife and I (and the genesis for...

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Donor Fatigue – Fact or Fiction?

 “Donor fatigue” is when your organization’s donors lose interest in your organization over time, and it is accelerated by asking for donations too often.  Over time every organization experiences the...

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Protecting Your Donors’ Information on the Internet

Lately you’ve seen many news stories relating to data breaches and personal information being hacked, and you may be wondering, “How can I protect my nonprofit organization?” The advent of the internet...

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How to Find Duplicates in your Database using an NCOA Cleaning

There is no magic pill that will keep your contact list free of duplicates.  Even the organizations with full-time staffs are plagued with this problem. In a past article, I wrote about DonorSnap’s...

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Giving Tuesday ⇨ Spam Tuesday ⇨ Blacklist Tuesday

Are you going to damage your email reputation for the dream of easy money? This is an extremely important question to ask yourself as you get ready for Giving Tuesday. Don’t let it become the day that...

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